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The global gift card market is projected to reach more than a trillion dollars ($1.4 trillion) by 2026. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, has expanded for the first time to a multinational audience, adding U.K.- and Australia-based merchants along with U.S. brands. 200 total retailers were evaluated in the full multinational omnicommerce assessment. More than 175 criteria were designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings. Retailers should download this report to learn:
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