Appian streamlines, standardizes, and secures the process, enabling consistent, accurate clause application while mitigating risk and maximizing efficiency. With Appian Government Clause Automation, users access up-to-date, authoritative Federal Acquis…
Government organizations that rely on outdated, siloed technology to manage their procurement processes face numerous challenges imposed by disjointed applications. Using an acquisition solution that lacks integration with existing legacy solutions ope…
In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the key trends impacting a new wave of marketing automation and email marketing. Join this live discussion to learn: How to adjust your marketing strategie…
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential to reshape much…
Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from t…
Among consumer businesses, a gap has been forming – and growing – for years. A small subset of brands are delivering incredible customer experiences and personalization, while others are continuing to rely on generic emails, waste resources…
Running a top-of-the-line program starts with building great incentives and rewards, but that’s not enough — there needs to be a continued focus on expanding membership while also nurturing existing members and enticing back lapsed members….
As a B2B brand, you know it’s crucial to stand out in a crowded market… especially when everyone else is using a similar advertising playbook. Connected TV advertising helps you differentiate your brand and reach your target audience anytime,…
86.3% of marketers with established lead nurturing campaigns say their efforts have been effective in growing their pipelines and revenue. But if your lead generation campaigns aren’t performing as well as you hoped (or you’re planning your first on…
Artificial Intelligence holds significant promise to address the needs in Healthcare and Life Sciences. With an explosion of structured and unstructured data estimated to increase by 36% annually, we are going to need to leverage AI models to help dete…
