2022 State of the CDP (Customer Data Platform)

"No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP, but which platform is best suited for the organization’s needs.” T…

Is a Customer Data Platform Right for You?

If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’…