July 2022

Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use c…

With rising inflation, supply chain disruptions, and talk of a potential recession… it’s more important than ever to evaluate decisions around pricing, budgets, and strategies. But there’s one—often overlooked—central theme that should be…

Customer expectations are evolving, requiring CSPs to leverage digital approaches to align with and adapt to new market demands. This includes, but is not limited to, providing mobile-first, user-friendly interfaces for a seamless buying experience; pe…

IoT devices present a number of verification challenges for engineers. Understanding the use cases in which the devices will be used will help establish an interactive software-based test environment that will create cost and time efficiencies while gi…

Many legitimate enterprise calls to customers don’t even get through because the communications service provider (CSP) signed the calls with a low STIR/SHAKEN attestation level—causing them to be mis-tagged as spam or blocked. It’s criti…

In 2017, the FASB added the “last-of-layer” method to its hedge accounting rules. This method expanded a company’s ability to hedge pre-payable assets in a closed portfolio, but the rule implied that only a single layer coul…