Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identi…
More than two years after the pandemic reached the US, brands, marketers and analytics professionals in nearly every industry are still navigating its impact. Consumer shopping and buying behaviors that changed in the pandemic’s earliest days …
The research industry is rapidly changing. In turn, business and insights leaders must evolve their approach in order to be successful in the new frontier of market research and business demands. Based on GreenBook’s GRIT Report: Business and Inn…
The research industry is rapidly changing. In turn, insights leaders must evolve their approach in order to be successful in the new frontier of market research and business demands. Based on GreenBook’s GRIT Report: Business and Innovation Editi…
“Dirty” data can topple multi-million dollar business decisions, yet even though 98% of professionals believe that high-quality data is strategically essential, only 51% actually consider their data to be “clean” enough to lever…
Brand trust has become a top priority for advertisers, as consumers grow more concerned with the ethical and social standards of the companies and platforms they interact with. Recognizing the importance of brand trust, the Pinterest UX research tea…
Companies accustomed to building campaigns around their first-party consumer data now find themselves with more missing pieces, fewer insights and incomplete pictures of customers and prospects. This situation will only grow more challenging with the c…
Understanding employee behavior in relation to cybersecurity as well as effective behavior change methodology is a critical step towards protecting individuals and organizations from phishing attacks and data breaches. This report analyzes email data o…
A one-pager on how to measure and drive behavior change that shields your organization from cyber-attack. Read "Make-or-Break Phishing Metrics" to learn: What phishing simulation metrics to follow How to use the metrics to drive be…
Phishing is the most common technique intruders are using and solving it can have the highest impact on your organization’s risk. Despite technological advances in email filtering, most cyberattacks still start with malicious emails. It’s therefore ess…
