Game Plan for Your Next AGM: Resource Pack

The governance landscape is changing rapidly, resulting in a flurry of activism in annual shareholder meetings across North America and Europe on matters ranging from executive compensation, DE&I, ESG and more. Download this AGM game planning re…

US B2C Martech Spending Forecast

Download a complimentary copy of our analyst report, “US B2C Martech Spending Forecast,” for our inaugural forecast and trends through 2024. The report also explores: How marketers can ensure customer interactions remain digitally …

Eliminating Waste from Patient Marketing

Among all of the doctors who prescribe a given brand-name medication, approximately 20 percent of them write roughly 80 percent of prescriptions. Without a more targeted approach to pharmaceutical marketing, you might be wasting money advertising to…