By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs. That’s why brands are turning to Customer Data Platforms (CDPs) to blend …
‘Health’ goes beyond simply not being unhealthy – it’s not just the absence or otherwise of illness. It includes physical and mental wellbeing, and everything which is impacted by it, from social inclusion and integration throug…
‘Health’ goes beyond simply not being unhealthy – it’s not just the absence or otherwise of illness. It includes physical and mental wellbeing, and everything which is impacted by it, from social inclusion and integration throug…
In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…
Software developers are using the latest advanced tools, agile methodology, and expanded cloud-native environments for faster workflows and greater production. Business initiatives are satisfied, and developers are happy as applications fly through pr…
Conveying the value of your services can be challenging, especially when clients raise objections to your pricing proposals. With our Pricing Objections Tool, you’ll have the confidence to navigate those conversations and build stronger, more suc…
Money is central to every aspect of our lives – from where we live and the house we live in, where we holiday, the healthcare we can (or can’t afford). It arguably impacts our physical and mental health! In today’s world, banks are…
