2023

Choosing the right attribution tool is crucial for data-driven marketing success. Our comprehensive checklist highlights the must-have features you need to consider. Download now and make an informed decision for your attribution sessions.   B…

In March 2022, Google announced that it will sunset Universal Analytics (UA) in 2023; however, the sunset date was recently extended from October 2023 to July 2024 for users of the enterprise version, Google Analytics 360. Sunsetting UA means organizat…

In this comprehensive guide, we’ll take a look at Google Analytics 4, the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think …

For organizations hoping to implement the optimal analytics setup, Google Analytics now offers several versions that could be right for your business. After reading this guide, you can expect to understand the differences between Universal Analytics (U…

What is Google Analytics 4? Google Analytics 4 (also called GA4) is a much-anticipated update within the Google Analytics (GA) product. With the proliferation of new platforms—like mobile applications and IoT (Internet of things) dev…