The conventional meeting—in person, prescheduled, and time-boxed—is out of control. Over the past few years, meeting lengths, attendances, and per attendee costs have all increased significantly. But this trend cannot last forever. Poorly organized meetings already cost the U.S. economy nearly $400 billion. As meetings continue to grow larger and costlier, businesses simply won’t be able to bear the cost— and they’ll begin searching for an alternative.
One solution is to replace many of our conventional meetings with contextual alternatives. Contextual meetings take place within the digital collaboration space a team uses. Instead of moving to a physical office, employees hold contextual meetings where they’re already working, right alongside the conversations they’re having and files they’re working on.
