How Modern Marketers are Using Predictive Technology to Increase Conversions
This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white paper include:
- How an effective approach to targeting likely buyers can improve your demand gen results
- Why using predictive modeling can help you deliver more SQLs
- Strategies to lift conversions using lead progression tracking and behavioral signals
- How to accelerate lead-to-revenue cycles by better understanding the customer journey
