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In recent years, personalization has become a buzzword and a frequent topic of discussion. Users are demanding a more tailored user experience and more organizations are seeing the benefit. With the proper strategy and preparation, implementing web content personalization can help your organization deliver a better customer experience and generate additional revenue streams. In this e-book, you will see the benefits of different types of personalization and we give you recommendations on how you can ensure your organization is ready to implement a successful personalization strategy. Topics covered in this e-book:
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