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Healthcare is experiencing a revolution in real time. After years of relatively sporadic change, 2020 will be remembered for its truly transformative nature. With COVID-19 as the catalyst, healthcare organizations in every sector have accelerated their adoption of digital technologies and delivery channels, overturning traditional practices and limitations in the process. The question now becomes: “What’s next?” In finding bold solutions for meeting patient needs and ensuring organizational survival during the pandemic, healthcare leaders and policy makers have also created an unprecedented opportunity to build the systems and processes needed to promote the lifelong optimal health and well-being of patients. This paper focuses on the role that digital communications, AI-driven clinical intelligence and data-science technologies are having right now in enabling a new approach to care delivery. This new approach is more medically appropriate, personal, convenient, efficient and cost-effective, while producing better health outcomes and exceptional business performance for healthcare stakeholders. Specifically, the paper looks at the enhanced role of the tech-enabled retail pharmacist working in coordination with commercial and public payers to meet the needs of patients and health plan member populations. |
