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Competition from fintechs and large banks, evolving customer preferences, and expanding regulatory requirements are transforming the traditional business models of banks and credit unions. Traditional financial institutions need to compete by leveraging new digital technologies. Competitive advantage has become increasingly dependent on effectively using the data that banks have on their own customers and portfolios. Using data and AI, banks can improve customer acquisition, better understand customer needs so they can offer the right products and services to them, grow profits and provide a level of support to offer an unequalled customer experience.The key to delivering value from advanced banking analytics is in understanding its various uses; this whitepaper describes how AI and data can be used in banking. |
