Artificial Intelligence (AI) innovations in sales, especially in knowledge-based and data-heavy industries like insurance, are happening at an unprecedented pace. Instead of supplanting traditional sellers, AI will augment how they work and engage with their buyers, from automating tasks to providing time and context-sensitive recommendations. The speed of innovation makes it difficult to deliver new capabilities in a way that allows sellers to digest these changes. This report outlines how AI is disrupting sales so that application development and delivery (AD&D) and sales leaders can use it to improve the value that sellers deliver to their customers.
