First-Party Future of Marketing

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…

SaaS Sales Tax Compliance Guide

Are you struggling to determine which states require you to collect and remit sales and use taxes on your SaaS product? It’s a complex issue that can quickly become overwhelming, but don’t worry – Scrubbed has you covered.   Our new Sa…

The Role of CDP in HRI: Healthcare

‘Health’ goes beyond simply not being unhealthy – it’s not just the absence or otherwise of illness. It includes physical and mental wellbeing, and everything which is impacted by it, from social inclusion and integration throug…

The Role of CDP within HRI: Healthcare

‘Health’ goes beyond simply not being unhealthy – it’s not just the absence or otherwise of illness. It includes physical and mental wellbeing, and everything which is impacted by it, from social inclusion and integration throug…

Quick Read: The CDP Starter Kit

In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…

The Role of CDP in HRI: Gaming

As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…

The Role of CDP within HRI: Gaming

As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…