Enterprise IT

Forbes Insights: Data Elevates the Customer Experience

Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.

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Enterprise IT

B2B Sales Study: Why Didn’t They Close?

We researched more than 1,000 qualified B2B sales calls over the past 3 years to understand why 641 of them didn’t close.   The sellers were from a variety of tech companies. The prospects were senior level decision makers for technology…

Enterprise IT

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is why it is imperative that marketers see things from the customers’ perspectives, and should seek to better understand every facet of the customer journey. This paper provides seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey, and ultimately improving each customer experience in the process.

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Enterprise IT

Marketing Attribution: Giving Credit Where Credit is Due

One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.

Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.

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Enterprise IT

Moogsoft Releases New AIOps Platform, 451 Research Report

“Appealing to a broader user base is a good strategy for growth, and given the company’s position as a collector of events from an array of tools for a variety of roles, it’s in a good position to succeed.” – 451 Research

Emphasizing a history of developing and honing machine-learning technologies, 451 believes that Moogsoft can set itself apart from the competition by using its machine-learning techniques to bring more value to customers.

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Enterprise IT

TDWI Best Practices: Improving Data Preparation for Business Analytics

Analytics are only as good as the available data. So while business users want to harness the power of analytics through self-service technologies, they first need to make sure their data is clean and relevant. It’s the same challenge data scientists have always faced: slow, difficult and tedious data preparation.

This TDWI Best Practices Report discusses how lots of organizations are mired in unsatisfactory data prep processes and are seeking new technologies and practices for improving them. You’ll learn about the latest data preparation processes, self-service options and how to effectively integrate data prep with analytics and BI solutions.

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