GDPR Compliance and Your Cybersecurity Program

As security functions within organizations prepare for the new European Union (EU) General Data Protection Regulation (GDPR) by considering changes in processes, people, and technical controls, it is important to ensure they consider the impact of GDPR…

GDPR Compliance and Your Cybersecurity Program

As security functions within organizations prepare for the new European Union (EU) General Data Protection Regulation (GDPR) by considering changes in processes, people, and technical controls, it is important to ensure they consider the impact of GDPR…

Online Reputation Management Success Kit

Do you know what customers are saying about your business online? If not, it’s time to find out! Neglecting your inline reputation costs you customers. In fact, 84% of consumers look at online reviews before deciding where to go for a product or servic…

How to Make Marketing Dashboards Actionable

What is it about dials and gauges on today’s dashboards? The punishment for focusing on the interface is comments like So what? or That’s nice to know, but what do I do with that? By contrast, effective dashboards become indispensable. E…

Stop Losing Customers – Periscope Data SQL Tips

In this How-To Guide, “Stop Losing Customers – Periscope Data SQL Tips”, Periscope Data explains the easiest way to calculate cohort retention statistics using SQL queries. Any organization that fails to track their customer segments is most likely leaving money on the table when a churn event occurs.

Cohort analysis using SQL is a popular toolset many skilled analysts use to understand any differences between groups of customers. In this use case, an analyst would be able to monitor older and new customers to observe when product interest drops for either group which may be associated with seasonal shifts, local demographic changes or any number of factors. 

If you have a SQL database, you can use SQL to perform cohort analysis on your own data to understand customer retention and loyalty. This document offers a step-by-step approach to writing the script and interpreting the results. 

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How to Install a VPN on Any Raspberry Pi

A virtual private network, or VPN, is a vital part of online privacy and security. In short, if you’re not already running one alongside your usual security tools, you should be. VPNs are available for Windows, Linux, and macOS, as well as Androi…

The Human Resources Management Kit – 2024 Kit

The Human Resources Management Kit – 2024 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your Human Resources Management related decisions.The following kit content will help you get t…

The Field Service Effect

A new study of nearly 140 ServiceMax customers by Wakefield Research revealed modernizing service operations – from equipping technicians with mobile devices to rigging equipment with IoT sensors – can have a dramatic effect across board-level obj…