How Sales & Marketing Executives Can Take Advantage of the Unrealized Promise of Analytics

Modern business analytics promises to push organizations ahead of the competition. But often, that promise goes unrealized. It’s not enough to simply have an analytics strategy in place. It must be advanced, comprehensive, and supported by sound data governance policies. Only then can you uncover the insights your data contains and use them for strategic advantage. Download this eBook to get insights, ideas, and advice from 11 industry experts on topics like:

  • Making Sense from Nonsense with Data Governance
  • The Secret to (Finally) Making Your Analytics Project a Success
  • Balancing Governance and Empowerment in a World of Data Chaos

Read the eBook to explore the link between data governance and analytics, and discover why good data governance is essential to analytics success.

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Using Analytics to Proactively Deter Insider Threats

If your organization entrusts employees, partners, or contractors with access to sensitive data and resources, then you face the risk of insider threats. They occur much more frequently today – and on a grander scale than ever before. But most organizations are failing to head off threats because they are handling them in an ad-hoc, reactive manner. As explored in this paper, companies need a combination of best-of-breed data integration and a hybrid analytical approach to uncover hidden, suspicious behaviors and activities and see the bigger picture. It’s the key to circumventing a potential terrorist plot, thwarting an espionage mission, reducing fraud transactions, and addressing insider threats.

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How to Become a Data Governance Expert

You’re already a data expert, so why do you need to become a data governance expert too? Because the business of data is changing. It’s no longer about building a better data warehouse. It’s about making sure your data can deliver value to the business. Learn how to be the expert your organization needs to turn your data into a strategic asset. Download this eBook to discover:

  • 3 business trends driving this change (that won’t go away)
  • 4 things every data governance expert knows
  • How to put this knowledge into practice, today

It’s time to become a data governance expert and move your career to the next level.

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A New Breed of BI: Self-Service Analytics That Your Business and IT Users Will Love

But if you can’t explain how you got the answer, or what it means, it’s no good. Most self-service BI solutions can only display what has already happened. And most have a predefined path of analysis that gives users very little creative freedom. A different type of self-service solution, SAS® Visual Analytics limits the amount of IT involvement in routine tasks, yet leaves ultimate data control and governance in IT’s hands. So business users can quickly and easily investigate and interrogate the data to find out why something happened – to uncover the root cause behind the “what.” And they can do it in seconds or minutes, not hours or days, without any help from IT.

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IIA: Analytics to Fight Tax Fraud

Tax fraud is already prevalent, and fraudsters are more sophisticated and automated than ever. Tax agencies can get ahead of the game by detecting fraud and protecting revenue with the help of advanced and predictive analytics. Legacy processes, system…

The Power of Collaboration: How to Use SAS Visual Analytics with Microsoft Office

So it’s important to deliver insights where people are working most. This paper shows how you can use results produced by SAS Visual Analytics with Microsoft Office applications – Outlook, Excel, Word, PowerPoint and SharePoint. With plenty of how-to specifics, you’ll see how easy it is to combine analytic visualizations and reports with Microsoft products to share insights, improve collaboration and drive further adoption of analytics across your organization.

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Data Visualization Techniques: From Basics to Big Data With SAS Visual Analytics

To create meaningful visuals of your data, there are some basic tips and techniques you should consider. Data size and composition play an important role when selecting graphs to represent your data. This paper, filled with graphics and explanations, discusses some of the basic issues concerning data visualization and provides suggestions for addressing those issues. From there, it moves on to the topic of big data and discusses those challenges and potential solutions as well. It also includes a section on SAS® Visual Analytics, software that was created especially for quickly visualizing very large amounts of data. Autocharting and “what does it mean” balloons can help even novice users create and interact with graphics that can help them understand and derive the most value from their data.

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How Financial Management Technology Helps Drive Performance

Not surprisingly, industry change has been heavily driven by technology in the past decade. Top agencies recognize that success is a factor of how well you understand your business – what used to be your top performing revenue stream may now be one of your worst. Growth is key for any company, but agencies have a small window of opportunity to succeed, so is your financial management software ready to scale today?

Learn how NetSuite’s approach has helped hundreds of agencies scale quickly and efficiently.

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Transform Business Performance with Financial Management Software

The challenges that face media and publishing companies is in constant flux because new technologies emerge almost daily.

With all the noise in today’s media industry, finance needs a flexible tool to keep up with the changes in revenue models. Financial technology can help sharpen your team’s brand identity and target audience with real-time insight into your numbers, allowing you to concentrate on what generates the best returns.

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