Forrester Whitepaper – How Customer Feedback Builds Your Brand
Today’s perpetually connected consumers have taken control of the marketers’ message. They decide where, when, and how they want to engage with brands. They widely share...
Selling With Social: How Social Curation Drives Engagement and Sales
At BazaarVoice, we believe that human connection should be at the heart of all interactions between people and businesses—especially in the age of online shopping.
Human...
Seeking Authenticity: How Trustworthy Brands Drive Customer Loyalty
As humans, we seek authenticity. It doesn’t matter if we’re talking about the genuineness of a luxury timepiece, the bona fides of a collectible work of art, a politician’s...
The Conversation Index Vol. 9
The opinions of peers have always held sway over our purchasing decisions. In previous generations, we would gather in marketplaces, congregating around busy stalls to exchange...
7 Ways Mobile Consumers Change Retail Forever
Shopper’s mobile use in research and buying is exploding. Currently, eight in ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will...
Protected: 4 Ways Marketers Can Boost Their Demand Gen Results
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Protected: The No-Nonsense Guide to Predictive Lead Scoring
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Forrester Report: Five Key Initiatives to Wow Your Workforce with Your Service Desk
Each interaction between your employees and your service desk affects the reputation of the entire infrastructure and operations (I&O) team. To delight (or, as we like...
How to Streamline Your Service Desk
Today’s service desks must evolve to stay relevant, users expect to request help from IT support in the same way they shop, bank, or update their profile status. In order...
The Game Plan for Closing the SecOps Gap
The need for security, performance and regulatory compliance can put serious and often conflicting pressures on IT. Each of these challenges points to the importance of close...
