Travel brands turn to social media
The travel and tourism industry has had a tumultuous year, to put it lightly. Facing a near-impossible situation with a global pandemic at hand, travel brands had to adapt to …
Retail brands ring up fans on social media
Retail businesses have changed dramatically in the past year. Some retailers moved to online only, others began to provide additional services such as contactless purchase pickup or delivery, and still …
Automotive Brands Driving Success on Social Media
Few industries have established brand giants like the automotive industry. Decades of innovation and progress have made automobile manufacturers some of the biggest brands in the world. With these brands …
New Ways to Drive Social Media Engagement with Data Analytics
Until recently only limited types of social data were available to businesses and brands. But now you have access to so much data that you’re drowning in a sea of …
Conviva’s 2021 Instagram Video Benchmarks
Conviva’s Instagram Video Benchmarks report examines brands’ usage of video within Instagram, identifies which brands and accounts are using it best, and offers tips and insights for creators especially as …
2021 TikTok Benchmarks & Strategy Guide for Brands
TikTok® is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. …
How to Navigate the Search for an Audience Measurement Solution for Advertising
This white paper explores why publishers need an audience measurement solution to address the market challenges of measuring streaming media and provide advertisers with the insights they need to shift …
How to Deliver Better Video Experiences
At the heart of being able to deliver better viewer experiences is having better data—continuous, accurate, census-level, real-time data and nobody does this better than we do at Conviva. This …
Conviva’s State of Streaming Q4 2021
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers …
Deepen the Understanding of your Audience: Cross-Platform Measurement and Privacy-safe Segmentation
As once disparate elements of digital marketing converge, modern marketers and brands need to understand social media, video content, and advertising analytics across platforms, devices, and households to successfully reach …
