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The automotive industry has come a long way since the first vehicle telephone was installed in 1946. It took another 50 years before the introduction of the OnStar service in 1996. The world of automotive connectivity has advanced since but OEMs face the challenge of when to cut over from one generation of technology to another. Wards Intelligence estimates at least 30 million vehicles will be dark and unable to connect via their original modems by next year. Disruptions impacting the automotive industry involve computation, complex systems, semiconductors, data and software. For this revolution to flourish, it is essential that the right connectivity is in place and ubiquitously available globally. The software pain points for the industry are being exacerbated by the new BEV entrants that are not hindered by legacy architectures and software and are rapidly creating new experiences for consumers. This ability to innovate swiftly and to continuously enhance the consumer experience is setting a customer expectation that OEMs currently are struggling to match. Read this eBook to learn: |
