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One strategy that B2B marketers are using to avoid content decay and keep their most popular content front and centre, is to repurpose those gems into new ‘snackable’ content pieces. Snackable content is defined as content that is “shorter, more-to-the-point and chock full of value.” Read our blog post to learn how to repurpose your best work & avoid content decay by creating ‘snackable’ content. _______ About GamePlan Marketing GamePlan Marketing is a B2B marketing agency specialized in helping our clients build brand awareness and marketing pipeline. Our core focus is serving companies in the technology industry, counting leading IT vendors, distributors and IT service providers as clients. Our marketing strategy and implementation services span digital advertising, content marketing, email marketing, interactive campaigns, and direct mail. |
