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As we start to blur the line between sales and marketing, attribution has morphed into a strategic project that identifies the right combination of activities to close more deals, faster. Join Ashley Schwandt, Senior Marketing Operations Manager from LiveRamp, as she talks about how the LiveRamp team pioneers its attribution project and highlights the key questions you should consider when embarking on an attribution project. Later in the session, Ashley is joined by Openprise RevOps experts Charlotte LaViolette, Senior Customer Success Manager, and Derek Fung, Head of Solutions and Partnerships, where they discuss using attribution to un-divide the go-to-market team. Complete the form to watch the webinar. If you have any questions, be sure to enter them in the Q&A window and an expert will get back to you ASAP. |
