Healthcare providers in today’s marketplace are facing a generational dilemma: Millennials consider conventional healthcare daunting and the reputation of healthcare brands for this group is unappealing. There is also significant mistrust in the insurance and pharmaceutical wings of the healthcare industry. These negative views lead to a lack of interest to learn and engage with the healthcare market. This research report provides the healthcare industry, the wider ancillary healthcare services sector, and indeed all markets with unique insight into the attitudes, motivations, and communication preferences of its future customers, employees, and leaders.
