Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of your most heartfelt work. One thing we’ve learned, however, is that even negative sentiment can be turned into an opportunity to improve your marketing, sales, and service teams. Ultimately, social offers an unprecedented ability to drive more personalized, authentic customer experiences.
In this eBook, the focus is on how to reap the rewards of customer feedback on social, even if it isn’t always positive (and trust us, it won’t be). Nobody is perfect—and the best of us are always on the lookout to improve.
