Targeting a business with your marketing strategies is a lot more difficult than targeting general customers. Business employees are more critical when opening emails and...
Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of...
Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have...
Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens,...
As a content marketers or content managers you need to know that social media content needs to be drafted in a certain way in order to increase readership. You should be...