As a content marketers or content managers you need to know that social media content needs to be drafted in a certain way in order to increase readership. You should be able to create evergreen content because of your target audience. The content needs to be both relevant and valuable so that it can change or enhance the readers’ mindset to influence them to buy your products or services. Social media is very interesting; it is the easiest way of gaining followers and at the same time with a simple slip up you can lose them with the same magnitude. Therefore, keeping your social media audience informed and intrigued should always be your objective as a content creator.

Creating awesome content can get a bit hectic at times, you need to be committed at all times and stay up to date. Good thing is that you no longer have to stress yourself with this because there are a good number of tools which can help you to create evergreen content.

Writing tools

1) EssayMama
There is a lot that you can learn from EssayMama. Besides just being an essay writing service, the professionals at EssayMama also take it upon themselves to write informative blogs that can help you improve your writing. They also have other resources such as a wordcounter which can all come in handy when writing content.
2) Paper Rater
This tool comes with a natural language processing engine which will make your writing standout. Paper Rater will help you check plagiarism and at the same time help you to improve your writing skills. It does this by helping the writer avoid false-positive on grammar detection something which is very common with almost all the other technologies.
3) Copyscape
Every time you create content, you need to make it as unique as possible. Content protection is something that all writers crave for. With Copyscape, you have a tool that can help you to greatly protect your content. The platform works in such a way that it conducts a search online of content that looks similar to yours. Copyscape is the most popular plagiarism detection tool that is currently available in the market.
Visual tools
4) Canva
Social media content can be very demanding. It needs to be written in a certain manner and include visual content to make it more appealing to the readers. If you are looking to improve on the outlook of your content, consider going for Canva. As a designing tool, Canva will help you to come up with customized designs for improving your social media marketing content. The tool comes with pre-made templates and assets which are all ideal for designing your page.
5) PicMonkey
This photo editor will help you to create awesome images which you can use in your social media marketing campaign. PicMonkey comes with amazing features that you can utilize to create great pictures. Some of the features include: a photo editor, graphics and template which can be used to customize the designs of your products. The best part about PicMonkey is that it features tutorials that do offer a lot of support.
Video tools
6) Wideo
As an online video tool, Wideo allows you to create, edit and share videos all for free. The video are usually created using available images, shapes, objects, audio and even text. The fact that you can use this tool to upload your own images, music and background makes Wideo a wonderful tool to have around. For a long time, businesses have been using this tool just for fun and they continue to do so only that nowadays, the tool is being used for beneficial purposes.
7) Infogram
With more than 2.5 million infographics already running on their website, you can understand why many people appreciate it. The tool offers you about 30 different chart types which come with a backend Spreadsheet which allows you to edit your data. The best part about this tool is that you do not need to have designing skills in order for you to use it. Once the infographics are created, you can download them as PDF or PNG if say you want to make a presentation.
8) Piktochart
Piktochart is a perfect tool that will help you to create infographics which you can use to accompany your content on social media. With over 100 customizable themes and over 1,000 images that you can share, Piktochart is the solution for all your infographic creation needs. Instead of using article to spread the word about your products, you may opt to go the infographic way which is always an interesting but fun way of doing things. They have an awesome support team which will attend to your needs as need be. With Piktochart everything is a win win situation.

Author Bio: Jessica Millis, an aspiring writer and editor. You can see her writers portfolio on http://about.me/jessica.millis.