Build vs. Buy: Choosing the Right Experimentation Solution

Posted on by

To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.

After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack.

Download this whitepaper to discover:

  • The key questions product teams must ask before choosing to build or buy
  • The most common requirements that enterprise teams have for experimentation
  • How to avoid key mistakes and plan for success when building an internal system

    Please complete the form below to access this white paper:

    Business E-mail Address

    First Name

    Last Name

    Company

    Job Title

    Job Function

    Company Size

    Industry

    Address

    City

    State/Province

    Zip Code / Postal Code

    Country

    Business Phone Number

    Do you currently run or plan to run A/B tests on your digital products?

    Your privacy is a top concern for us at Knowledge Hub Media. We’ll only use your personal information to provide you with the content, products and/or services you’ve requested from us. By entering your contact information and clicking on the “submit” button below, you are confirming that you have carefully read Knowledge Hub Media’s Terms of Use agreement, and Privacy Policy, and agree to be legally bound by all such terms.

    Yes, I agree to the Terms of Use Agreement.

    Yes, I agree to the Privacy Policy.

    The third party vendor sponsoring this content may wish to contact you regarding products and/or services as they relate to this white paper/research. Please check the appropriate boxes below, indicating the ways in which you would like to receive communication from our third party affiliates:

    Yes, I would like to receive communication by email.Yes, I would like to receive communication by telephone.Yes, I would like to receive communication by postal mail.

    Knowledge Hub Media would also like to keep in touch regarding related content, white papers, business/technology research and upcoming events in your area of expertise. Please check the appropriate boxes below to opt-in:

    Yes, Knowledge Hub Media may contact me via email.Yes, Knowledge Hub Media may contact me via telephone.Yes, Knowledge Hub Media may contact me via postal mail.

    You can easily change your communication and consent preferences at any time. Opt-out of receiving communication from Knowledge Hub Media and/or our third party affiliates by easily updating your personally identifiable data and contact preferences here: Update Communication Preferences