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Shippers that create mutually beneficial partnerships with carriers are typically better positioned to navigate a turbulent freight market. Typically, these stronger relationships can enable shippers to set better rates, increase freight acceptance, and ensure greater consistency. Plus, this creates a mutually-beneficial situation with carriers, since they’re better able to plan and balance their network. In fact, if a shipper is able to align their operations with a carrier, they could earn the desired “shipper of choice” designation. Using transportation analytics, incorporating carrier feedback, and considering the carrier’s profitability are just some of the best practices covered in this guide that shippers should apply while building relationships with carriers. These partnerships are key to moving freight with reliable providers at fair rates for years to come. |
