2023 European Consumer Report for Marketers

In this shaky economy, brands looking to acquire and retain customers face an uphill battle. But a new survey by SheerID on European customers revealed a path to success: price relief and creating emotional connections. In our study of more than 4,5…

The Courageous Marketer: A guide for the fearless

We live in a time when noise can be overwhelming. We scroll tens of meters every day, our feeds brimming with elements. We are bombarded with marketing messages, and billions of dollars are spent on bland marketing communications that are quickly f…