Why Traditional Sales Forecasts Fail

Traditional sales forecasts are made by classifying existing opportunities into high-, medium- and low-probability groups. These "classification" forecasts are useful for aligning resources but are very weak predictors—un…

Safety & Health Inspection Checklist

As an employer, creating and maintaining a safe work environment not only protects your employees, but also lowers your overall risk. Unfortunately, many leaders are unsure of the practices and policies they should adopt. This checklist provides guidan…

5 Core Areas for Cross-Channel Cohesion

Your brand could build the most perfect single-channel campaign, but if your audience doesn’t convert then and there, it could be the last time they ever hear from you. Thankfully, a strong cross-channel campaign can help keep your brand top-of-m…

50 State Drug Testing Guide

Laws around drug testing change rapidly.  Staying on top of them is a full-time job… but you already have one of those. We’ve got you covered. Asurint’s comprehensive guide is designed to provide a high-level snapshot…

Don’t Be Afraid of AI in Marketing

With every major technology comes new fears, so it’s natural if you’re feeling some apprehension toward the rise of artificial intelligence. However, if AI is anything like the car, the television, or the Internet, this innovation will chan…