Drive robust sales growth using Media Mix Modeling

A Fast-Moving Consumer Goods (FMCG) retail company had invested significantly in marketing campaigns across multiple channels, including TV commercials, radio spots, online ads, print media, and various promotional events. They noticed steady sales gro…

The State of Freight

This monthly report analyzes the current state of the freight market based on critical insights from our SONAR platform. The theme for September explored the disconnects between rate and volume in the freight market. All insights are provided by Freigh…

Enhancing Broadcaster Growth: A Case Study

In this transformation era, we are revolutionizing the video landscape in Ethiopia by providing viewers with a diverse range of content choices and introducing fresh channels. Our ground-breaking approach empowers audiences and enhances their viewing e…