Marketing Operations

Eine aktuelle Studie von Gartner zeigt, dass sich viele Unternehmen auf Marketing Operations (MOps) verlassen, um ihre Marketingabteilungen zu steuern, allerdings steckt MOps großteils noch in den Kinderschuhen. Das liegt vor allem daran, dass je…

Marketing Operations

Marketing Operations (MOps) is still in its infancy. That’s primarily due to every company being different, and there isn’t a standard structure that can be applied to every marketing model. So, we’ve put together this short guide …

ESG transforming CFO role

Investment targeted at companies prioritizing environmental, social and governance (ESG) goals has grown into one of the biggest Wall Street themes in years, with total assets under management rising to some $42 trillion in 2022 globally by some e…