Featured Tech / InfoTech

How Healthy Is Your B2B Marketing Data?

The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.

What you’ll learn:

  • The costs of NOT targeting campaigns
  • How marketing automation adoption is fueling the need for marketing data management
  • The key that robust data plays in inbound lead scoring

Remember, great marketing starts with great data!

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Featured Tech / InfoTech

Watch: White Board Demo of InfoArchive

EMC InfoArchive is a unified archiving platform capable of storing very large volumes of related structured data and unstructured content in a single consolidated repository. InfoArchive enables corporations to preserve the value of enterprise information – to comply with long-term retention requirements – in an easily accessible unified archive.

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Featured Tech / InfoTech

Legacy Decommissioning Good for the Budget

Preserving and accessing historical, valued or regulated information often requires legacy systems, including hardware, software and infrastructure, as well as expertise. Migrating and consolidating the important corporate records onto a modern archive system can improve access, lower costs and simplify compliance—and lead to decommissioning of those older, unwanted systems.

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Featured Tech / InfoTech

5 Reasons for Federated Single Sign-On

Employees and IT teams are managing multiple passwords on multiple devices putting businesses at risk with every sign-on. Hackers are sophisticated and the traditional password system no longer works. To stay secure in today’s business world, organizat…

Featured Tech / InfoTech

5 Reasons for Federated Single Sign-On

Employees and IT teams are managing multiple passwords on multiple devices putting businesses at risk with every sign-on. Hackers are sophisticated and the traditional password system no longer works. To stay secure in today’s business world, organizat…

Featured Tech / InfoTech

Watch: White Board Demo of InfoArchive

EMC InfoArchive is a unified archiving platform capable of storing very large volumes of related structured data and unstructured content in a single consolidated repository. InfoArchive enables corporations to preserve the value of enterprise information – to comply with long-term retention requirements – in an easily accessible unified archive.

Request Free!