The CMO’s Guide to Smarter ABM
Marketing leaders are charged with executing sophisticated strategies that drive provable ROI at scale — all with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented …
State of AI in Sales & Marketing 2025
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher …
AI Illusion: Go‑to‑Market Intelligence Report
The future of GTM isn’t just about better data or smarter tools. It’s about a new way to operate that ditches the funnel, kills the playbook, and treats every buyer …
State of AI in Sales & Marketing 2025
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher …
The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download …
5 Ways You Can Win Faster with Gen AI in Sales
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision-making. Gen AI is a game changer …
10 Ways to Leverage Buyer Signals and Drive Revenue
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer …
Signal-Based Selling: How to Leverage 4 Key Buying Signals
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …
4 AI Hacks to Make Sales Teams More Efficient
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …
7 Steps to Data‑Driven Growth for Commercial Banking
Go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. But with those challenges come significant opportunities — for banks that can identify and act upon them. GTM …
