How Intent Data Helps Marketers Convert A-List Accounts
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can …
ABM Success Recipe: Mastering the Crawl, Walk, Run Approach
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. …
4 AI Hacks to Make Sales Teams More Efficient
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …
CRM Hygiene: The 5-Step Data Cleansing Process for Modern Business
For most companies, the first step in building an advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. …
Reducing Time to Insight and Maximizing the Benefits of Real-Time Data
The opportunity to increase customer loyalty and personalization at first engagement and beyond is lost if your data is irrelevant. With the growing popularity — and necessity — of AI-enhanced …
RevOps Top Tech Challenges, Solved
In this ebook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you …
How to Create Sales Email Sequences That Convert
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …
12 Tips for Selling to C-Suite
How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring …
Outrun Your Competition: Best Practices for Accelerating Sales Processes
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …
3 Sizzling Ways to Warm up Cold Calls
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …
