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Research

Research / Sales & Marketing / White Papers

Sales Effectiveness: The B2B Sales Leader’s Guide

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and …

Research / Sales & Marketing / White Papers

The Ultimate Guide To Sales Outreach

A Sales Team’s Blueprint to Book More Meetings and Land More Deals Sales outreach is an art and a science. The art is what you bring to the table—your flair …

Research / Sales & Marketing / White Papers

The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. …

Downloads / Research / Sales & Marketing

10 Ways to Supercharge Your ABM Strategy With Real-Time Intent

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, …

okta-2022-logo
InfoTech / Research / White Papers

Anatomy of identity based attacks: Financial Services

Traditionally, Identity’s job as part of an organizational security strategy was limited to verifying valid users at the point of authentication and granting appropriate access. However, as attackers increasingly targeted …

okta-2022-logo
InfoTech / Research / White Papers

Anatomy of identity based attacks: Financial Services

Traditionally, Identity’s job as part of an organizational security strategy was limited to verifying valid users at the point of authentication and granting appropriate access. However, as attackers increasingly targeted …

okta-2022-logo
InfoTech / Research / White Papers

How Workforce Identity can power security

Identity has always been a component of an effective cybersecurity program. Now it’s taking on a more central role, as attacks increasingly use phishing and other methods to steal credentials …

okta-2022-logo
InfoTech / Research / White Papers

How Workforce Identity can power security

Identity has always been a component of an effective cybersecurity program. Now it’s taking on a more central role, as attacks increasingly use phishing and other methods to steal credentials …

okta-2022-logo
InfoTech / Research / White Papers

The State of Zero Trust Security 2023 Financial Services

It’s official: Zero Trust has gone mainstream. In just two years, adoption of this modern security framework has more than doubled, with 71% of Financial Services organizations today saying they …

okta-2022-logo
InfoTech / Research / White Papers

The State of Zero Trust Security 2023 Financial Services

It’s official: Zero Trust has gone mainstream. In just two years, adoption of this modern security framework has more than doubled, with 71% of Financial Services organizations today saying they …

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