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White Papers

InfoTech / Research / White Papers

Redefining Connections: Insights from the Global C-Suite Study

Technological advances are transforming the way we connect, disrupting the status quo and creating huge turbulence. So how are CIOs managing their way through the mayhem? A recent study interviewed …

Research / Sales & Marketing / White Papers

The CMO’s Guide to Next Gen Brand Building

You don’t control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner) Whether you like …

Research / Sales & Marketing / White Papers

2017 State of Customer Marketing Report

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …

Research / Sales & Marketing / White Papers

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …

InfoTech / Research / White Papers

A Guide to Improving Availability and Taking Control of Office 365 Email

The rapid growth of Microsoft Office 365 is creating opportunities for IT managers to leverage Exchange Online as an efficient cloud-based email platform. But Office 365 also brings challenges, particularly …

InfoTech / Research / White Papers

Improve Contact Center Performance with Global Analytics-Driven Routing

There is a lot of industry buzz about key performance indicators (KPIs), but most contact centers are only equipped to optimize their KPIs locally. With the increasingly competitive global economy, …

InfoTech / Research / White Papers

Breaking Down Data Silos: 7 Steps to Improve Operational Efficiency by Unifying Contact Center and CRM Data

Read this eBook to learn ways to increase the efficiency and productivity of your contact center. If yours is an existing contact center with infrastructure that has been built up …

InfoTech / Research / White Papers

Transform Salesforce into a Complete Contact Center Solution

Many companies are moving to a cloud-hosted customer relationship management (CRM) system and the Salesforce Sales and Service Clouds are emerging as the clear leaders. While countless companies use Salesforce …

InfoTech / Research / White Papers

News Corp transforms media. Okta helps all 25,000 global employees connect.

Collaboration across the global enterprise. News Corp is expanding its media business to include online real estate services, digital ad tech, and marketing solutions. Okta helps all those business units …

InfoTech / Research / White Papers

Forrester’s Risk-Driven Identity And Access Management Process Framework

Identity and access management (iAM) processes have always been convoluted. They affect many people (both customers and employees), systems, and teams, and this complexity makes it difficult to protect against …

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