OTT 101: Metrics that Matter for Marketing
Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with …
Conviva’s Social Guide for Streaming
The evolution of streaming content on social media platforms has been exciting to watch. Accounts for streaming platforms, once used purely as a channel for promoting new content, have developed …
State of Streaming Q3 2021
Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued …
State of Streaming Q3 2021
Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued …
OTT Metrics that Matter
Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. That’s why we put together a guide to all things streaming …
OTT 101: Top 5 Metrics that Matter for Tech Ops
Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most …
Engineering Challenge: What it Takes to Manage Big Video Data Effectively
Big data is inherently difficult to manage because — as the name implies — there’s a lot of data. But when it comes to big data associated with video, it’s …
Top Three Features to Look for in a Streaming Ad Measurement Solution
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. Streaming is a media type …
Publishers: The New Tech Companies
Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology …
Conviva’s State of Streaming Advertising 2021
In Conviva’s first State of Streaming Advertising report, we outline major disconnects among how publishers, brands, and consumers regard streaming advertising, and what this means for the future of the …
