In a recent survey of enterprises, sponsored by eGain, 77% of respondents agreed that CUSTOMER ENGAGEMENT PLAYED A PRIMARY ROLE IN THEIR OVERALL BUSINESS VALUE PROPOSITION. Delivering good service is not easy, though. M&As, product life cycle co…
For automotive companies, recovery and future growth depends on the ability to deepen customer engagement and deliver a new customer journey based on customers’ unique preferences. Read our latest white paper on OEM evolution to learn how auto…
The pandemic and changing consumer preferences have fundamentally altered the payments & commerce ecosystem, and retailers and brands will need to adapt to retain fickle consumers. The companies that continue to digitize the shopping journey, while…
Experts say it takes 6 months to get a successful ABM program in place. But what if you’re like Drift’s ABM lead Stefanie Neer—and have only a few short weeks? As Drift’s resident ABM expert, Stefanie’s going to show you how she put a standout…
What is a partner marketing concierge service? A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing in…
Channel Futures’ 2022 Channel Influencers has a few new features. For one, there’s a new logo. Channel Partners and Channel Futures merged into one technology channel destination about a year ago,. So while we were exchanging &ldq…
Join us for our Customer Experience Friday Forum for these three incredible (and incredibly useful) sessions covering topics from advocacy to data management—all with the goal of improving your CX. Managing Customer Advocacy as…
For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…
You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This paper takes a deep dive into how Creative Automation can…
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
