Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. Businesses will find that making the most of the data they have— k…
Make the most of your paid social budget using these best practices for today’s social advertising landscape. The guide answers these questions and more: How do you find engaged audiences despite new privacy settings? How does the buyer f…
The Maturity Model acts as an advisory framework that enables companies to both measure their P2C maturity and plot their next steps on the transformative journey. By using the Model as a benchmarking kit, brands, retailers, marketplaces, and service p…
You treasure your returning customers. But without a steady stream of new leads, your company can’t grow. Thing is? It’s expensive and time-consuming to discover new ways to get them to bite. So how do you generate new leads with rele…
The pandemic and changing consumer preferences have fundamentally altered the payments & commerce ecosystem, and retailers and brands will need to adapt to retain fickle consumers. The companies that continue to digitize the shopping journey, while…
As a result, it becomes critical for marketers to create content that addresses the essential questions of tech buyers at each stage in their buying journey, using the most effective content type. As most technology purchases involve complex, sophistic…
Enable your sellers to grow revenue sustainably. Showpad surveyed sales and marketing leaders to better understand the realities of today’s selling and buying landscape – what’s changed and what revenue teams need to do now to keep up. In Sho…
B2B buying is growing more sophisticated – and more complex. Sellers must face up to this reality (while navigating another year of remote selling and learner teams) in order to create engaging buyer-led journeys in a digital-first sales env…
The research industry is rapidly changing. In turn, business and insights leaders must evolve their approach in order to be successful in the new frontier of market research and business demands. Based on GreenBook’s GRIT Report: Business and Inn…
SelectHub product ratings and recommendations are based on expert analysis of the top systems matching your needs. Get the inside scoop on system usability and pricing from our analysts–and actual software buyers. Find the best CRM software system:…
