While the data behind videos is a compelling reason for businesses to invest in this medium, it is important to understand that not all videos are alike. Video encompasses a vast array of styles and formats. From short, 30-second social media video ads…
The next year will bring significant upheaval to the data landscape, and marketers are already feeling the impact. In the face of changes, brands are focusing on collecting first-party data in tandem with boosting their e-commerce and a host of other e…
Despite the clear benefits, the survey revealed that of 82% of CFOs who want the ability of holistic cash forecasting, only 5% of them have the capability to do it today. Read this study to understand the best way to enable holistic cash forecasting…
The retail industry has always faced disruption, and this year was no exception. Faced with both unprecedented challenges for traditional retail models and the continued emergence of digitally native brands, industry leaders pivoted to embrace new ways…
More than three-quarters of business leaders in the retail industry said improving customer experience (CX) is one of their short-term priorities, according to management consulting firm BDO. “The state of customer experience,” a new Genesy…
Engaging with modern audiences across a range of digital channels requires brands to produce a steady stream of relevant, consistent content delivered at scale. To keep up, many marketing teams invest in point solutions — on average, 91 of them &…
Consumer behavior has changed dramatically over the past two years. Today’s consumers expect instant access from any device, a seamless journey across multiple channels and a personalized shopping experience. To win and keep customer loyalty, you…
Redefining tech for a better future. In this report you’ll: Re-discover the 2021 highlights and our all-star speaker line-up Get an exclusive attendee and event stats Discover how to get engaged in 2022 Request Free!
With the subscription economy you’re focusing on longer-term customer relationships vs. transactions. And that means downstream complexity with billing, revenue recognition, forecasting, and SaaS metrics. Still struggling to manage these proce…
Creating and delivering innovative solutions in a fiercely competitive market can be difficult. Evolving customer demand for access and features, scaling for growth, managing supply, maintaining quality and consistency, and delivering top-notch support…
