Account-based Marketing (ABM), in the simplest terms, is a marketing strategy that allows sales & marketers to engage with a focused set of the prospects. And while ABM is a widely used strategy, it doesn’t mean there’s a one-si…
Effectively selling to the C-suite requires a deeper understanding of how to decipher their decision-making style, how they disseminate information, and how to provide materials tailored to their unique style. The needs of the C-suite are often quit…
It sounds crazy, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are…
Remote healthcare is not a new concept, but it was certainly exacerbated by the pandemic. Although the inability to meet with healthcare providers in-person drove many within the industry to adopt virtual workflows quickly, it’s obvious that thes…
The industry’s most sought-after annual report detailing the who, what, where, when, and why of B2B buyer habits has arrived. In our 6th edition, we’ve once again identified inimitable insights from first-party buyer-engagement beha…
Businesses are more awash in customer data than ever before. But actually deriving meaningful and actionable insights from that data is easier said than done. This is typically because this data is stored in silos, whether organizational or technologic…
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that this is an either-or scenario: they must pick one at the expense of the other because it&rsqu…
As the shift away from third-party cookies has demonstrated so clearly, marketers need to find ways to be more self-reliant, particularly when it comes to data. Brands have increasingly relied on Customer Data Platforms to make the most of their first-…
Imagine a world where you could sit back and generate qualified leads. No more tiresome run-arounds to set up the perfect trade show and no more disappointing results. As technology is becoming easier to use, businesses use innovative methods to max…
In Healthcare companies, good API strategy and design are a foundational to digital transformation. By opening access to digital business capabilities, APIs drive agility to optimize customer experiences, create dynamic digital ecosystems, achieve oper…
