Fans want highly personalized experiences that reflect exactly what they want, when they want it, and opportunities to engage—whether in person or digitally. For venues, leagues, and sports teams, that means there are lots of opportunities to lev…
Customers can cut proof of concept (POC) time from months to weeks, if not days, by leveraging the infrastructure of the World Wide Technology’s Advanced Technology Center (WWT ATC), including its pre-built environments, testing and automation in…
Have questions about how to use artificial intelligence (AI) for marketing? This guide covers AI for copywriting, AI for creativity, and machine learning, along with the basics of natural language processing and natural language generation. Download…
RappiPay turned to Persado to cut through a noisy marketplace, reasoning that AI and machine learning would be the best way to quickly understand what content resonated with customers and drive more engagement. The two companies worked together to laun…
The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group’s research found that nine out of ten leading executives at Fortune 500 companies are prioritizing customer centricity and personalization. While…
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party…
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical ce…
There’s no faster growing ad channel than Connected TV. The question "Should I run CTV?" has been answered with a resounding yes. The next question is "How and where should I run it?" One of the biggest pieces to familiarize your…
Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering manager at OneTrust PreferenceChoice™. Watch this webinar and learn how to: Lean…
Massive changes have disrupted the marketing world over the past few years as new legislation and major technology player reforms have reshaped the consumer privacy landscape. And while some of the biggest changes are still on the horizon—Google&…
