Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
Jusqu’à récemment, la technologie de monétisation relevait d’applications personnalisées, de tableurs et d’une armée de professionnels de la finance destinés à assurer son bon fonctionnement, en particul…
Imaginez une technologie logicielle capable d’identifier automatiquement les personnes présentant une menace pour la sûreté et la sécurité : en surveillant les groupes de personnes dans la rue, ou dans des endroi…
Si vous pensez que des clients plus heureux entraînent des coûts plus élevés, détrompez-vous. Si cela a pu être vrai dans le passé, ce n’est plus le cas aujourd’hui. Avec les bons modèles de licences…
Problem: Dr. Siranli had recently expanded her practice and was looking to increase patient volume with a focus on prosthodontic treatments. Her upscale practice is located in a business section of Washington DC. Solution: Designed an optimize…
Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every …
Digital anthropology studies the relationship between people and digital—the software, systems, and technologies created using binary code. And while its scope may be complex, the goal is simple: to understand the consequences of technology usage…
Did you know 35 million people will move this year? During their journey, they’ll spend nearly $9,000 and engage with over 70 new brands. It’s no surprise that many advertisers see amazing results when they target this spend ready audience at the perfe…
Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. Yes – digital works! But because everyone is in on the game, customer acquisiti…
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those …
