When some pre-pandemic habits were starting to recover, emerging political and economic events plunged us into an episode of inflation that does not appear to have a clear end in sight. This report shows how inflation is now the primary concern for …
US consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation …
Generative AI (GAI) is dominating conversations as technology leaders vie to stay ahead. These rapid advancements have not only disrupted the AI sphere but permeated through the entire technology ecosystem. Omdia experts have prepared a special report …
But how do you elevate the number of your incoming leads for group sales and catering? In this handbook, you will learn tips and tricks to take your hotel’s lead generation to the next level. Ways to win your audience over, using your ow…
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making busi…
In our new guide, we outline everything marketers need to know about incorporating CTV into modern advertising strategies. Learn what differentiates CTV from other growth marketing channels: Measurement without privacy concerns Transparency …
How eCommerce Brands can navigate these turbulent times with personalisation and growth & retention strategies The eCommerce industry is facing challenges with marketing campaigns as there have been numerous changes in data acquisition around th…
Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people th…
Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their re…
Across a shopper’s journey, the key to personalizing everything from messaging to promotions is having a MarTech platform that can effectively integrate data from offline and online sources and then deliver an engaging retail experience. At Mu…
