Branding defines your product and your company. As a marketing practice, it is centered around the logos, symbols, and designs that represent your organization and make it easy to identify a product as yours. Branding is how you present your organiz…
Demand gen. It’s perhaps the most important thing a modern marketing team does. But, is it just us, or does it seem harder than ever to create engagement with customers and prospects—and then turn that engagement into revenue? Join us fo…
In this eBook, we explore the ins and outs of CRM using Microsoft Dynamics 365 as an example. Discover how your team can benefit from using products like Dynamics 365 Marketing, Customer Service, and Sales, learn about how different industries benefit …
As Mobile Marketing Watch reports, unlike email and voice mail, SMS text messages have a 98% open rate. For recruiters, texting is turning out to be the easiest and most effective way to communicate with top talent immediately. But before you start rea…
According to market research, the digital transformation market is expected to grow to $3.3 trillion by 2025. Every enterprise will likely experience a push to adopt more digital business tools in that time, and replace the outdated tools that are…
As the retail industry continues to shift, paying attention to consumer behavior has become vital. It’s imperative retailers supply convenient, easy, and, most importantly, safe ways to shop. Getting shoppers’ to your brand’s digital …
Retailers spent last year adjusting their customer strategies to accommodate the shift to online shopping. This year, retailers are focusing their efforts on winning back the loyalty of their best customers. You may be wondering…how are they planning…
In times of economic downturn, maintaining business-critical systems can be a target for cost-cutting measures, especially when the perception is that a full-time resource isn’t necessary. Grab your free copy of the 8 Things to Monitor When Ma…
Targeting new prospects is key to driving CU membership growth. In a digital environment when consumer behaviors are shifting rapidly, it’s imperative that marketers stay in front of audiences in multiple places throughout their daily touchpoints…
The compensation of nonemployee directors is a critical element in the overall governance of any company. Despite the increasingly fast-changing and complex environment that boards must navigate, director compensation levels continue to see modest year…
