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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The B2B Upsell and Cross-sell

89% of B2B researchers use the internet in their research process and conduct 12 searches before engaging with a specific brand’s site. For businesses across all industries – to acquire, convert, and keep profitable customers, upsells and cross-s…

Enterprise IT / Featured Tech / Sales & Marketing

Personalization Pathways: A Guide to Personalized Marketing

Today’s marketers are data driven, utilizing predictive analysis and cloud marketing solutions. Organizations now have the ability to personalize their interactions with customers and prospects across multiple channels, but what is personalizatio…

Enterprise IT / Featured Tech / Sales & Marketing

LIVE RESEARCH WEBINAR: Securing Cloud Assets: How Security Pros Grade Their Own Progress

In late 2020, EMA surveyed 211 IT and IT security respondents to gauge where they believe their IT security teams are in their efforts to put in place the proper controls to protect their organizations’ assets in the different types of cloud serv…

Enterprise IT / Featured Tech / Sales & Marketing

The Top 5 Lead Generation Ideas for Financial Advisors

You’re in the business of building relationships – and for most of your career, it’s likely that you’ve done that through traditional avenues, such as industry conferences and in-person meetings.  But as the age of digit…

Enterprise IT / Featured Tech / Sales & Marketing

An E-tailers Guide to Delivering User Experiences That Drive Sales

The decade saw e-stores open at a breakneck pace. It’s estimated that the e-commerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies even though e-stores have mushr…

Enterprise IT / Featured Tech / Sales & Marketing

An E-tailers Guide to Delivering User Experiences That Drive Sales

The decade saw e-stores open at a breakneck pace. It’s estimated that the e-commerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies even though e-stores have mushr…

Enterprise IT / Featured Tech / Sales & Marketing

Cognitive Search for Marketing

Every marketer faces different challenges. Although the underlying goal remains the same, some teams fail to curate relevant content, while others, despite having abundant content, fail to surface the right information at the right time. Cognitive tech…

Enterprise IT / Featured Tech / Sales & Marketing

Cognitive Search for Marketing

Every marketer faces different challenges. Although the underlying goal remains the same, some teams fail to curate relevant content, while others, despite having abundant content, fail to surface the right information at the right time. Cognitive tech…

Enterprise IT / Featured Tech / Sales & Marketing

A Unified Cognitive Platform & Suite of Next-Gen Apps for Future-Proof Customer Support & Self-Service Ecosystems

SearchUnify is a leading unified cognitive platform that powers enterprise search and fuels a suite of AI-powered applications for a future-proof customer self-service and support strategy. All the applications – Intelligent Chatbot, Agent Helper…

Enterprise IT / Featured Tech / Sales & Marketing

A Unified Cognitive Platform & Suite of Next-Gen Apps for Future-Proof Customer Support & Self-Service Ecosystems

SearchUnify is a leading unified cognitive platform that powers enterprise search and fuels a suite of AI-powered applications for a future-proof customer self-service and support strategy. All the applications – Intelligent Chatbot, Agent Helper…

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