Guessing what your customers want will get you nowhere. While one lucky guess might get your business off the ground, one wrong move and you’ll be back at square one. Rather than throwing things out and hoping something sticks, why not make bu…
Have you ever wished you could just read your customers’ minds, to find out what it is they really want? While we can’t promise any mind-reading powers, customer experience management (CXM) can give you the next best thing. CXM captures …
Today the top tech priorities are to innovate, move fast, and serve the business. During this on-demand webinar an expert panel which features Forrester’s ECM principal analyst share their insights and knowledge on how to drive success through enter…
Did you know that using email signatures can optimize your brand and provide proven marketing success? One of the most underrated communication tools in today’s business world is the humble email signature – that block of identifying tex…
As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out ways to meet their quotas. Buyers are always looking for insights into the ind…
In affiliate marketing, there tends to be two prevailing schools of thought. On one hand, there are marketers who believe that simply having an affiliate program, on its own merit, is enough. On the other hand, you have marketers who understand the val…
Download A Guide to Affiliate Marketing to learn a brief history of affiliate marketing and important points to keep in mind in relation to affiliate services providers. You can also take a closer look at what’s really happening in the indus…
Find out in this investigation into the impact of network latency on voice communications. According to Gartner – By reducing customer effort, service organizations can deliver higher-quality interactions and lower costs. The benefits are many,…
Marketing organisational design and operation is a complex, dynamic and ongoing challenge for marketing leaders as the marketplace shifts in an unpredictable business climate. The 2020 Gartner Marketing Organization Survey Results can help…
Advances in artificial intelligence, machine learning, and speech analytics are transforming the contact center as we know it, at every level of the organization. Understanding customer conversations, every single one taking place daily, is what wil…
