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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Search-Aided Bots: The New Customer Service Aficionados

While 80% businesses want chatbots by 2020, many are still unsure about their bot success. Companies struggle to connect bots to relevant knowledge bases owing to the customizations involved, and the barriers to training a bot are also high, especially…

Enterprise IT / Featured Tech / Sales & Marketing

Winning with Cognitive Search: The Kronos Digital Transformation Journey

As a SaaS organization that puts the success of their customers at the heart of everything they do, Kronos has been dedicated to building digital journeys to empower customers to self-serve potential problems. In 2018, Kronos took a massive step to …

Enterprise IT / Featured Tech / Sales & Marketing

SearchUnify Helps Rubrik Scale its Customer Service Operations

Founded in 2014, Rubrik created a category-defining cloud data management platform that has turned the $48 billion data protection market on its head. Today, the company operates in six continents, has over 1600 employees, and is now valued at more tha…

Enterprise IT / Featured Tech / Sales & Marketing

Why CMOs Need to Get Enterprise SEO Right to Thrive in a Digital-First World

In 2020, marketing leaders in enterprise companies face some formidable challenges. While some of us come to terms with ever-shifting budgets, others have had to reposition their strategy to respond to changing consumer behavior. Whatever the indivi…

Enterprise IT / Featured Tech / Sales & Marketing

Master Class in B2B SaaS: Email Marketing the Effective Way

Whether you’re already using a marketing automation platform or thinking of adopting the platform, there’s plenty of great advice for you in this eBook. We’re going to explain absolutely, positively, everything involvin…

Enterprise IT / Featured Tech / Sales & Marketing

B2B Facebook Marketing Strategies That Work

First, we’ll discuss 3 lies you’ve probably been told about Facebook for B2B that are holding you back from hitting Facebook paydirt. Next, we’ll tackle the LinkedIn vs. Facebook question and explore whether you need both in your camp…

Enterprise IT / Featured Tech / Sales & Marketing

IGNITION: A Retail Revolution

Tune in on Thursday, November 12, from 12-1:30 p.m. ET for Business Insider’s IGNITION: A Retail Revolution, presented by Salesforce.  Hear from retail entrepreneurs, executives, technologists, and investors as they discuss the innov…

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Guide To Marketing For Manufacturers

Regardless of how much time you have to devote to marketing your company, it can seem overwhelming to stay on top of every tactic and opportunity available. Simply keeping up with what’s happening in the industry just isn’t enough when you’re trying…

Enterprise IT / Featured Tech / Sales & Marketing

Effective Presentations Quick Reference Guide

Give the audience the most value for their time. Think: What’s in it for them? What do they already know or not know? What’s the best way for you to communicate? Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Auf der Suche nach Vertrauen

Heutzutage sind Informationen überall und sofort abrufbar. Als Konsumenten erwarten wir korrekte, sofortige Antworten auf unsere Fragen, wo auch immer wir sie stellen – insbesondere von den Marken, mit denen wir interagieren. Tatsächlic…

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